2007-11-01

iFloor Guarantees!  

iFLOOR, America's largest online flooring retailer, today announced a $1,000,000 limited warranty designed to protect its customers from predatory manufacturer policies that exclude warranty coverage from online purchases.

The policy, which goes into effect immediately, offers up to one million dollars of coverage in the event that a customer's warranty claim is denied specifically because they made their purchase online. It is complimentary for every iFLOOR customer, and protects the buyer under the same terms as the original product warranty.

iFLOOR, Inc. CEO, Steve Simonson, came up with the program to combat "scare tactics" used by manufacturers of hardwood floors and laminate flooring. "Their idea is to discourage you from buying at a discount!" wrote Simonson in his blog "It's About Flooring". "This is not right! You deserve to save money! So we're going to take care of this problem once and for all."

And it would appear that federal law is on his side. Section 108 of the 1975 Magnuson-Moss Act, states that, "In general, tie-in sales provisions are not allowed. Such a provision would require a purchaser of the warranted product to buy an item or service from a particular company to use with the warranted product in order to be eligible to receive a remedy under the warranty."

Under iFLOOR's new warranty, a key provision allows for iFLOOR to "seek justice" on behalf of the customer in the event of legal action. According to Simonson, "I'm putting iFLOOR's money where my mouth is."

About iFLOOR, Inc.
Since 1998, iFLOOR.com has been the leading online and retail flooring company, with 36 local retail stores nationwide offering more than 70,000 products, including hardwood floors, laminate flooring, bamboo flooring and cork floors. iFLOOR.com is the largest online flooring retailer according to Internet Retailer Magazine, and was named by Inc. Magazine as one of the fastest growing private companies in the United States for the past three years. Committed to quality customer service, superior selection and friendly expert advice, iFLOOR.com enables customers to buy flooring both online and in its retail stores at a substantial savings over traditional retailers. For more information about iFLOOR, please visit www.iFLOOR.com.

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With a warranty like this, buyers can rest assured they are making a safe and stress free purchase. I am definitely going to be checking this out. I would love to redo my bathroom floor! With 4 guys and the previous occupants of this house, that floor has seen its' days. I really never thought about looking online for this type of product but with the iFLOOR guarantee, who could resist, right?!

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1 Neighs & Snorts: to “ iFloor Guarantees!

  • Karin
    November 1, 2007 at 10:11 AM  

    Wish I had known about this about a month ago! We just had new flooring installed in the bunkhouse last month. Sure we could have saved a ton by going the online route. Will have to keep this in mind when we redo our house. After a century, I think its overdo for a makeover! Just started scraping down the nasty popcorn ceiling in the bathroom last night. Thanks for the heads up on this option!